BFiscally – Rebranding an accountancy & tax business

At Studio Sonrisa, we believe that a strong visual identity is the foundation of a successful brand. That’s why we were incredibly excited to take on the rebranding of Acta Team, which is now known as Bfiscally. This project was a fantastic challenge in which we not only created a new logo and visual identity but also developed a brand story that perfectly aligns with their vision and target audience.

The Challenge: From Acta Team to Bfiscally

Acta Team was entering a new phase in their business. They wanted a brand that felt more professional and modern, better suited to their target audience, and exuding trustworthiness. This required a complete rebranding: from the name and logo to the visual identity and brand strategy.

Throughout our process, we delved deep into the company’s core values. What makes them unique? What message do they want to convey? And how can we translate this visually? The result was Bfiscally – a name that clearly and powerfully communicates what the company stands for: financial guidance and expertise with a personal touch.

The Design: Timeless and Professional

The Design: Timeless and Professional

For Bfiscally’s new logo and branding, we opted for a sleek, minimalist design with a modern aesthetic. The choice of colors and typography was carefully selected to convey reliability, expertise, and accessibility.

In addition to the digital aspect, we also advised on physical branding. This included designing the signage and visual presentation in their office space.

A Perfect Collab

Nothing makes us happier than satisfied clients! Michel Coelenbier of Bfiscally shared his experience working with us:

“The collaboration was truly perfect! Melissa is a very pleasant person and extremely professional. She listens to exactly what you’re looking for and also provides her own input and ideas, which in our case led to a perfect logo that fully aligns with our look and feel. Additionally, she recommended a company she frequently works with for the signage and placement of our logo at our front door and entrance hall. This collaboration also went incredibly smoothly, and we are 100% satisfied with the result! No doubt about it, we highly recommend Melissa immediately!” – Michel Coelenbier

Conclusion: A Strong, Timeless Identity

The rebranding of Acta Team to Bfiscally demonstrates the power of visual transformation. The new brand now clearly reflects what the company stands for: professionalism, reliability, and expertise.

At Studio Sonrisa, we help brands grow through strategic design and storytelling.
Are you ready to take your brand to the next level? Let’s work together!

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