A Branding Success Story for a Beauty Oasis in ‘t Zuid

When BONAI Antwerp, a beauty institute located in the heart of ’t Zuid, Antwerp, began its journey, its visionary founder wanted to create more than just a beauty space. She dreamed of a sanctuary for women seeking to age gracefully and escape the hustle of city life without leaving it. However, like many businesses starting from scratch, she needed help translating her vision into a compelling brand. That’s where we came in.

Crafting BONAI’s Identity

We partnered with BONAI Antwerp to bring her dream to life by delivering a comprehensive suite of branding and marketing services. From establishing her visual identity to managing her social media presence, we ensured BONAI’s brand resonated with her target audience.

Here’s how we made it happen:

1. Branding: The Foundation of BONAI’s Presence

• Logo Suite: We designed a timeless logo suite that reflects elegance and serenity, perfectly embodying BONAI’s mission.
• Fonts and Color Palette: A cohesive color palette and font selection ensured a consistent and professional look across all platforms.
• Institute deocration: window stickers and in-store branding

2. Personal Branding Shoot

To tell BONAI’s story visually, we conducted a personal branding photoshoot. These images captured the institute’s calming atmosphere, luxurious services, and the founder’s passion, creating an immediate emotional connection with her audience.

3. Social Media Strategy and Management

• Visual Identity: We crafted a social media presence that mirrors BONAI’s tranquil yet sophisticated aesthetic.
• Copywriting and Imagery: Every post, from Instagram captions to reels, was designed to inspire and engage.
• Reels: Short, engaging videos highlighted the institute’s services and ambiance, building a loyal following.

4. Content Creation

To maintain a fresh and engaging online presence, we conducted quarterly content shoots at the institute. These shoots provided BONAI with a steady stream of high-quality visuals that aligned seamlessly with her social media strategy.

The Results: Engagement and Recognition

Our collaboration with BONAI Antwerp delivered tangible results:

• Improved Brand Recognition: BONAI became known as the go-to beauty oasis in ’t Zuid (Antwerp). Her consistent branding helped her stand out in a competitive market.
• Increased Engagement: Her Instagram account became a powerful tool for attracting new clients, with many visitors sharing how they discovered BONAI through her social media presence.
• Community Buzz: Clients and followers regularly mentioned how her Instagram posts inspired them to visit the institute.

Your Turn: Build Your Brand

Inspired by BONAI’s success story? Let us help you bring your vision to life. Whether you’re starting from scratch or looking to elevate your existing brand, we’re here to create a tailored strategy that aligns with your goals. Book a free discovery call.